Dr. Katharina Schöttl
German University of Health and Sports, Adj. Professor
Dr. Katharina Schöttl is working at the university of apllied management (faculty of sports management) and head of the department of digital marketing at the International Football Institute, which is part of the same university network. Before her doctorate at the department of business administration at the Catholic University of Eichstätt-Ingolstadt, she graduated her Bachelor and Master degree in sports management.
Her current research, consulting and teaching toppics deal basically with the topic of the digitalization in sports, on the one hand from a marketing perspective and on the other hand from the sports perspective.